Eat Virgin

Let's Eat Better Than Yesterday

Headquarters: Los Angeles, CA, USA




People of color, especially African Americans have been disenfranchised, overlooked, ignored and underestimated. Eat Virgin satiates the demand for foods that heal by remixing their culture’s favorite dishes the plant-based way, without compromising flavor, and delivering to your door.



Eat Virgin, founded by husband and wife team, LA Rice and Natasha Pestano Rice, are creating change and normalizing equality by building the first Black and Brown owned CPG multi-national plant-based brand. R&D is completed on a winning team of ambient and frozen ready-to-eat power meals that motivate and inspire people to eat better than yesterday, one meal at a time.



  • Improve access to nutritious food in local neighborhoods and ‘food deserts’ by delivering direct to your door.
  • Reduce the rates of Obesity, Type 2 Diabetes and Cardiovascular disease and other preventable lifestyle diseases.
  • Provide sustainable, plant-based shrimp frozen meals to help preserve and heal oceans.
  • Create short-form educational content to teach how-to adopt a plant-based lifestyle.

UN Sustainable Development Goals

This company fulfills the following UN SDGs: