Cultured or cell-based? The race to find the right name for lab-grown meat
The debate over what to call cell-cultured meat remains unresolved—and it could soon develop into a headache for the global lab-grown meat technology startups working to bring clean meat to consumers.
The window of opportunity to unify around a term for motherless meat is closing. If cultivated meat companies such as JUST, Memphis Meats, Aleph Farms, and Finless Foods want to present a consistent face before the first cell-based meat is unveiled to consumers, they’ll likely have to act in 2020.