Costco US launches its new plant-based: “Better Than Beef Burger”

Source: Barron’s

Retail giant Costco Wholesale is getting into the alternative-meat business. But it’s doing so in an unexpected way.

The company has launched nationwide its “Better Than Beef Burger” from Don Lee Farms, a privately held food company that was one of the original contract manufacturers of the Beyond Burger. The alternative-meat industry will continue to grow, with more competitors are trying to win market share in the hot new industry. Tyson (TSN), Nestlé (NESN.Switzerland), Maple Leaf Foods (MFI.Canada), and Kraft Heinz (KHC) are some of the publicly traded companies planning to launch alternative-meat products.