CNBC: How start-ups are positioning healthy food to make ‘a lot of business sense’

Author: Harini V

  • Healthy food alternatives such as meat substitutes and healthy carbohydrates are a growing area for investment in Asia.
  • Investor Temasek, Singapore, invested $75 million in meat-alternatives.
  • Suger alternatives are expected to reach $16.5 billion by 2020, Asian Pacific is fastest-growing market.

Last year, Singaporean state-owned investor Temasek made a $75 million investment in the meat-alternative industry.

That investment — in Impossible Foods, which makes vegetarian burger patties taste and “bleed” like beef — is just one part of the closely watched investor’s reportedly growing focus on food and agriculture.

The California-based start-up counts not only the massive Singapore firm among its investors, but also Bill Gates and Li Ka-shing, two of the world’s richest men. In total, the start-up has raised funding amounting to almost $400 million.

An affordable way to eat a meatless burger from CNBC.