Chicken Chain Barcelos Launches Vegan Options Driving 50% Surge in Sales
Portuguese-inspired flame-grilled chicken chain Barcelos has seen sales surge by 50 percent in its Indian locations after introducing a new menu, which is half vegetarian.
The new menu reflects this inclusive attitude, with 45 to 50 percent of the dishes on offer completely meat-free. “We don’t have pork or beef on our menu which are otherwise offered internationally,” explained Malhotra. “All of our veg dishes are well known in the age groups we are targeting.” The brand’s target audience is teenagers, couples, and families, and the new menu is performing so well among them that Barcelos intends to open 20 more restaurants across India by the end of next year.