blue horizon Lends Support to Plant-based Protein Producer Alpha Foods
blue horizon, a global impact investment firm, has invested in the plant-based food company Alpha Foods. With this investment, blue horizon will help the company realize its vision of a plant-based future.
Alpha Foods produces convenient and delicious meatless dishes that will change the way the world thinks about food. With over a combined 35 years of experience and knowhow in the food industry, the Alpha Foods team understands food trends and customer needs. Now more than ever, customers are seeking meatless alternatives to traditional meals, and Alpha Foods meets this need.
The company’s products are all 100% plant-based, free of GMOs and sustainably made. Their ever-expanding line of products includes burritos, burgers, hot dogs, “meat” balls, and sausage, among other offerings. In addition, Alpha Foods offers recipes inspired by gourmet chefs so consumers can easily make tasty and nutritious meatless meals.
With this range of convenient and tasty meatless alternatives, Alpha Foods is introducing meat eaters to a plant-based diet, showing that you don’t have to sacrifice taste and pleasure when going meatless. Alpha Foods hopes that this in turn will help lower global meat consumption. Currently, Alpha Foods products are only available at select retailers on the West Coast, but plans for expansion are on the horizon.
Alpha Foods was founded by Cole Orobetz and Loren Wallis. Cole Orobetz, co-founder and CFO, is a certified accountant who founded his first company at the age of 18. As this company was built around the use of recycled plastic, he has always had a concern for the environment as well as an entrepreneurial spirit.
Cole Orobetz comments: “We at Alpha Foods are excited to partner with blue horizon to move forward our shared visions of a sustainable food system. This investment will contribute to the next phase of our retail rollout in Walmart and other retailers across the United States, and support our mission to provide consumers with delicious and convenient plant-based food options.”
Loren Wallis, the CEO and Co-founder of Alpha Foods, comes with over 20 years of experience in the plant-based food industry. Formerly the CEO of dairy-free beverage company Good Karma Foods, he is now furthering the mission to create a plant-based future with Alpha Foods.
Loren Wallis adds: “Alpha shares blue horizon’s vision that foods of the future will be plant-based, and this partnership is a step forward in changing the way the world eats. blue horizon and Alpha are unified in knowing that by providing sustainable food choices, we can create healthier humans and a healthier planet.”
Roger Lienhard, Founder and CEO of Blue Horizon, comments: “We applaud Alpha Foods’ mission of making healthy, sustainable plant-based alternatives accessible to all consumers. With this investment we hope to help their team make a plant-based future possible for everyone.”
About blue horizon
blue horizon was founded in 2015 with the vision that profit-oriented strategies and the common good can be united. blue horizon is a global, mission-driven private sector investment firm focused on scalable ventures that accelerates the global transition towards sustainable food and agriculture. In 2016, the blue horizon Foundation was started to support the transformation of farms from animal factories to sustainable plant production facilities.
About Alpha Foods
Alpha Foods provides 100% plant-based foods that are delicious and convenient options for all types of consumers. Founded in 2015 and based in California, Alpha is dedicated to providing sustainable food choices that support animal welfare, healthier humans and a healthier planet. Alpha offers a wide variety of protein-packed, heart-healthy and clean-label foods that are free of GMOs, cholesterol, hormones, and all animal products.