Beyond Meat vs Zhenmeat: The battle for China’s meatless market
China’s meat substitute industry is seeing a surge in interest with new entrants like Zhenmeat and Starfield. The region is currently challenged with surging prices for pork after culling an estimated half its pigs due to an epidemic of African swine fever. A trade war with the United States has also raised prices of beef and other meat products.
The sheer size of the market means ample opportunities are likely, and the timing looks good.