Beyond Meat sets goal to launch in China before end of 2020

Source: Plant Based News

In an exclusive interview with Reuters, Beyond Meat Executive Chairman Seth Goldman revealed the brand needs to ‘develop production systems, secure retail customers and create supply chains’ to succeed in the Chinese market.

He said: “We have committed to producing in Europe in the first quarter of next year…Asia’s not going to be that quick, but we do hope to have something up and running before the end of next year.”