Beyond Meat Sells 1,000 Vegan Burgers a Day at Grand Hyatt Singapore

Author: Lauren Wills

Beyond Meat’s “bleeding” Beyond Burger is now available in South East Asia. The company has partnered with the Grand Hyatt Singapore, which sold 1,000 of the popular vegan burgers during its launch event.

Last week, the hotel announced on Instagram it is the first location in South East Asia to launch the 100 percent plant-based, gluten-free, soy-free “bleeding” burger patty, which it describes as “#burgerporn.”

To celebrate the launch, the hotel set up a stationary food truck on its driveway for three days, selling its vegan burger creations to a continuous line of customers.

The Beyond Burger, which replicates the taste and texture of a beef-based hamburger using plant-based ingredients including beets, peas, and coconut oil, is seeing rapid growth in Hong Kong. Since its debut there last year, the company has quadrupled its sales in the region, according to recent sales data. This is due in part to the work of Green Monday, a campaign that promotes meatless meals once a week.