Americans Are Gobbling Up Fake Meat and Milk Faster Than Ever

Source: Bloomberg
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Americans can’t seem to get enough imitation meat and milk these days. Sales of substitutes to replace all types of animal products are up, and now comprise a $3.7 billion dollar market, according to data from Nielsen released Wednesday. The research was commissioned by The Good Food Institute, which represents the plant-based foods industry.

 For example, imitation meat made from plants increased 23 percent in the year through Aug. 11 to $684 million. Silicon Valley’s Beyond Meat leads the pack with sales up 70 percent. About an eighth of all milk bought in stores isn’t from a cow, but rather from plants. Non-dairy yogurts, cheeses and ice cream are soaring, rising 40 percent and more. By comparison, retail food sales generally is growing at 2 percent.