A new challenger in the plant-based burger wars: the Ultimate Burger

Source: Yahoo Finance 

In January, Gardein (acquired in Conagra’s 2018 acquisition of Pinnacle Foods) will release its new Ultimate Burger, hoping its plant-based offering wins over Beyond Meat and Impossible Foods loyalists in 2020.

The meat alternative category has hauled in $957 million in sales for the 52-weeks ended November 2, up 10% year-over-year, according to Nielsen. Within this category, the meatless burger business has seen $272 million in sales, up 11.4% from a year ago.