75% Dutch consumers want to reduce their meat intake
A recent study conducted in the Netherlands by FMCG Gurus is finds that Dutch consumers want to eat a healthier diet and improve their overall health, and in turn, 75% are looking to reduce meat intake. The research suggests that 38% associate eating less meat with being healthier.
When it comes to meat substitutes, 61% of consumers want them to be naturally formulated. This is down to the fact that they are reducing meat to become healthier and therefore want healthier meat substitute options. When it comes to flavours, tofu (53%) and mushroom (71%) are the top two flavours which consumers go for when switching to meat alternatives.