2019: The Year Alternative Meat Goes Maintstream

Author: Adele Peters
Source: Fast Company

In the first half of 2019, the Impossible Burger–the plant-based burger known for its ability to bleed plant-based blood–will be sold in grocery stores for the first time. Good Catch, a startup making fish-free tuna and crab-free cakes, plans to launch in February. And it’s possible that the FDA and USDA will approve the first chicken grown from chicken cells in a bioreactor for sale in restaurants. It means we could be at a tipping point for the post-animal meat industry. Sales of plant-based meat are growing; between August 2017 and August 2018, according to Nielsen data, dollar sales grew 23%. Beyond Meat, the California-based startup with a plant-based burger designed to look and taste like a beef burger, struggled to keep its product in stock at Whole Foods, and had to postpone its rollout to the U.K. because it couldn’t keep up with demand. The company tripled its production capacity in 2018.